Free Casting Calls and Auditions

PUREOLOGY SUMMIT
L’OREAL CORPORATE EVENT
NON-UNION PAY RATE: $200 – $1500 PER

PLEASE NOTE THE LOOK EACH MODEL IS SUBMITTED FOR ON HER/ HIS CARD. If someone
wants to be considered for more than one job, please list all LOOK #’s or
letters on the card or headshot.

Casting call will be THURSDAY APRIL 16, 2009. CASTING will be invite only. All
those coming to the casting will need to bring ANOTHER headshot, comp card or
picture.

Before submitting, please review the dates, rates, what actually will be done to
your hair (if anything) and the time commitment for each job.

PUREOLOGY CORPORATE PRESENTATION CASTING
Once a year we present the images and looks we have been working on all year,
along with the new products from PUREOLOGY for L’Oreal global. All the marketing
directors from each country attend this week long event along with all the
L’Oreal executives. We have a couple of events where we need models to sport the
looks we have shot for campaigns over the past year, whether it is on the runway
or to the executives personally.
Below is the breakdown of what we need and what we are looking for this
year’s events which will take place at multiple locations (Rockefeller
Center, Cornelia Day Resort and Bryant Park Hotel – all right in the heart
of midtown.)

BREAKDOWN: (NOTE THAT THE RATES VARY PER JOB) Instructions for submission
follows the breakdown.

PUREOLOGY SUMMIT

SUPER SMOOTH PRESENTATION: SATURDAY, APRIL 25th
Models for this will need to prep on Friday, April 24. This should take a few
hours and appointments will be arranged. ALL MODELS WILL NEED TO COLOR for this,
but all hair color will be based on their current color – no drastic
changes. The models will be used for product demonstrations for color treated
hair (so hair must be colored). The times for Saturday are a worse case
scenario. These are one time only presentations. BUT MODELS MUST BE AVAILABLE
BOTH DAYS.

[ LOOK A ]
CAUCASIAN FEMALE with fine curly
-Rate is $450 plus agency
-Prep is Friday, April 24th
-On Saturday, April 25th (5am to 3pm)

[ LOOK B ]
BRUNETTE FEMALE with wavy light brunette hair- past the shoulders
-Rate is $450 plus agency
-Prep is Friday, April 24th
-On Saturday, April 25th (5am to 3pm)

[ LOOK C ]
BRUNETTE FEMALE with thick, wavy medium brunette hair –past the shoulders
-Rate is $450 plus agency
-Prep is Friday, April 24th
-On Saturday, April 25th (5am to 3pm)

[ LOOK D ]
LATIN or AFRICAN AMERICAN FEMALE with RELAXED hair or sensitized hair. Must be
dark brunette and past shoulders.
-Rate is $450 plus agency
-Prep is Friday, April 24th
-On Saturday, April 25th (5am to 3pm)

[ LOOK E ]
BRUNETTE FEMALE with curly, wavy hair. A medium brunette with hair past
shoulders.
-Rate is $450 plus agency
-Prep is Friday, April 24th
-On Saturday, April 25th (5am to 3pm)

COLOUR STYLIST DEMONSTRATION: SATURDAY, APRIL 25th.
All girls must at least have hair touched up or highlighted according to their
current color.

[ LOOK F ]
BLONDE CAUCASIAN FEMALE with fine hair and highlights, past shoulders.
-Rate is $200 plus agency
-Prep is Friday, April 24th
-On Saturday, April 25th (5am to 3pm)

[ LOOK G ]
BRUNETTE FEMALE with wavy hair past the shoulders.
-Rate is $200 plus agency
-Prep is Friday, April 24th
-On Saturday, April 25th (5am to 3pm)

[ LOOK H ]
REDHEADED FEMALE with fine to normal hair, chin length to shoulder length.
-Rate is $200 plus agency
-Prep is Friday, April 24th
-On Saturday, April 25th (5am to 3pm)

[ LOOK I ]
BRUNETTE FEMALE with fine to normal hair, chin length to shoulder length.
-Rate is $200 plus agency
-Prep is Friday, April 24th
-On Saturday, April 25th (5am to 3pm)

[ LOOK J ]
BRUNETTE FEMALE with fine to normal hair, chin length to shoulder length hair.
-Rate is $200 plus agency
-Prep is Friday, April 24th
-On Saturday, April 25th (5am to 3pm)

[ LOOK K ]
BRUNETTE FEMALE with medium to normal hair, wavy, chin length to shoulder length
hair.
-Rate is $200 plus agency
-Prep is Friday, April 24th
-On Saturday, April 25th (5am to 3pm)

PLEASE NOTE “LOOK” YOU ARE SUBMITTING FOR ON YOUR CARD OR HEADSHOT.
SUBMIT HARDCOPY BY APRIL 13, 2009
L’OREAL
ATTN: JYM BENZING
CASTING
565 FIFTH AVE – 3RD FLOOR
NY NY 10017